Messages told as stories can be up to 22 times more memorable than just facts.
Yet, here we are telling you facts from research, instead of a story. But, the fact is that more people than ever are on social media, which makes your potential audience massive. This audience is nowadays harder to reach less receptive to advertising. So how do we reach them? The key for making messages fly and to win new business on any social media platform is to inspire through storytelling.
For a brand to be able to inspire, they need to formulate the bigger purpose of the brand, the Why. When we find your Why, we will be able to tell the stories that speaks to the part of the brain that is responsible for all our feelings, like trust and loyalty. We as humans base our decisions on just that, feelings. The stories of your company is what connects the brand to the customer/reader/follower. Stop selling me the product straight away, because let’s face it, that doesn’t work. Would you walk into a restaurant with promoters standing on the pavement screaming out “Special price only for you, my friend”? Do you think that restaurant is the one with the loyal, returning guests?
We are here to help you to attract the loyal and returning customers by finding your stories and then telling them to your target group. Together with our friends at COLOUR ME SOCIAL we take care of the whole process, from research, to conceptualisation to actual production of content to the distribution on the right social media channels.